We are happy to announce that Berlin based Tobias Vielmetter-Diekmann has moved to Los Angeles to join Vielmetter Los Angeles as Senior Director of Development and Technology. Tobias joins the team of Senior Directors Kevin Scholl, Ariel Pittman, and Michael Smoler.
Technology has been an important driver in the gallery’s development from the beginning and Tobias’ role will be to further advance the gallery’s operations by utilizing cutting-edge technological solutions. This will include enhancing our state-of-the-art data management and communications systems, optimizing the gallery’s internal workflow and its digital presence for years to come and thus creating substantial benefits for the gallery’s clients and artists represented.
Most recently, Tobias collaborated with Berlin-based strategic consultant and UX designer Konstantin Haubrok (https://haubrok.co) to redesign the gallery’s brand identity and communication for social media, online platforms and print publications. For the gallery’s move to the new downtown location, they developed a new layout for the gallery webpage, which delivers access from mobile devices and a greatly enhanced opportunity to explore the gallery’s programming, exhibitions, news, and portfolios of artists.
Tobias has been part of the team since the founding of the gallery in 2000, up to now working remotely from Berlin in various capacities including the directorship of the gallery’s former Berlin branch. He developed the gallery’s integrated inventory and address management system and has managed its online presence from the beginning. Tobias has also helped gallery artists with ambitious technology-based productions for exhibitions both at the gallery and in major institutions as well as implementing advanced studio archiving solutions and data management.
Tobias holds a degree in software engineering in addition to a BA in Museum Studies from Hochschule für Technik und Wirtschaft Berlin with graduate studies in Art and Visual History at Humboldt University of Berlin. He has worked as Director at Praz-Delavallade Gallery, Berlin, and assisted the Curator’s Office of the Neue Nationalgalerie, Staatliche Museen zu Berlin. Tobias is the founder of the inventory and contact management software WrkLst (https://wrklst.art), which offers cloud based integrated data management solutions for commercial galleries, artists, collectors, and museums and is being used by a wide range of private and institutional customers worldwide.